The world of marketing boasts a vast array of self-justified phrases which circulate around the tongues and speaking circles of marketers. “If it ain’t broke, don’t fix it” or more colloquially put “she’ll be right mate” are testament to this assertion. They reverberate around the office walls of marketers, operations managers, directors and executives. Furthermore, they are not … Continue reading The Importance Of Transparency And Honesty In A Message